About Me

Hi, I’m Michael Iarrapino — a data-driven advertising student at the University of Illinois Urbana-Champaign, graduating in May 2025 with a degree in Advertising and a minor in Informatics.

I’m passionate about using strategy, creativity, and analytics to tell stories that make an impact. Through hands-on experiences like my marketing internship at SHIFT365 and leadership roles in student-run agencies, I’ve built a strong foundation in campaign strategy, user experience, and performance analysis. I’ve worked with real clients to optimize content, design logos, and drive engagement through insights and experimentation.

Whether I'm managing digital projects, leading outreach initiatives, or refining a brand’s voice on social media, I bring curiosity, focus, and a collaborative spirit to everything I do.

When I’m not diving into campaigns or exploring data, you’ll find me on the Ultimate Frisbee field or catching up on my favorite YouTube creators. Let’s connect — I’m always looking for new ways to grow, create, and collaborate!